BACKGROUND
In 1958, the “Hongqi” brand car was born. Since then, ” Hongqi” car has become a state vehicle for Chinese leaders and major national events. In the 1960s and 1970s, Hongqi car was a banner of China’s automobile industry. After the late 1970s，Hongqi has continued to move towards marketization and commercialization. In 2018, Hongqi brand released a new strategy and design concept, which led to a surge in market sales and the gradual realization of global exports .
CONCEPT
The brand concept of Hongqi highlights “new nobility”, “new exquisiteness” and “new feelings”, and deeply integrates oriental traditional culture with world advanced culture, cutting-edge science and technology, and fine emotional experience to create excellent products and services.
DESIGN LANGUAGE
Hongqi expresses and fully interprets the design concept of “new nobility and exquisiteness”.In the future, Hongqi family will use this unified design language.
The spectacular waterfall
Flag-through logo
Flying wings
The lines of the flag fluttering in the wind
PRODUCT LINE
Hongqi family has four series of products: L, S, H, and Q.
The L series, Hongqi supreme car;
The S series, Hongqi coupe;
The H series, Hongqi mainstream car;
The Q series, Hongqi commercial travel vehicle;
In the next five years, Hongqi will form 21 new products covering the entire family’s four series.
